Research

We use a “just-enough” research approach to get face-to-face with your users and understand their needs. Our lean approach avoids navel-gazing and instead gets to the heart of what your audiences’ challenges are and how your website can address them.

We’ll pull just the right methodologies out of our toolbox to uncover the right findings for your project. These include:

Analytics Review
Heat Mapping
Heuristic Analysis
Personas
Site Analytics Review
User Journey Mapping
Usability Testing
User Interviews
User Surveys

Our Approach

A Bit of Science, A Bit of Art to Discover Users’ Needs

Research as Community Building

Just as you center your constituents in your programming, so too should you center them in your website design and development. Taking the time to interview end users or run usability tests illuminates their needs and builds rapport.

Uncovering the Non-obvious

Research can get the short shrift because we don’t want to waste time on obvious conclusions. We don’t do research for the sake of it. If we have confident answers to a question, we’ll turn our attention to areas of less certainty.

June 27, 2023

Plausible Analytics for Nonprofit Websites

Clayton Dewey

The sunsetting of Google Analytics UA in 2023 is causing many to looking for alternatives. Plausible Analytics is an easier to use, privacy-respecting and ethical alternative analytics tool.

How To

January 30, 2014

CKEditor & Responsive Images

Johanna Bates

Ah yes… WYSIWYG editors (or as I prefer to more accurately call them, “rich text editors”). As you can see, I’m not their biggest fan. There are lots of reasons why they’re troublesome, but I’ll save that for another post. I wanted to quickly share a problem we came up against yesterday with a site we’re about to launch, and its solution.